Despite numerous pledges from adland to increase diversity and representation in ads, recent findings by creative logistics firm Extreme Reach show that video advertising on linear and digital outlets ...
Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...
If you saw any of your Google ads blocked or suspended in 2022, you may have been caught up in Google’s massive sweep to combat harmful and misleading content, protect user privacy, and maintain ad ...
Brands still need to “elevate their approach” to including women in advertising, with only 7% of women in ads featured in professional settings last year, according to new research. In a nod to ...
Despite some concerns about the economy and the lack cyclical events, prognosticators are forecasting ad spending to increase in 2023. With strong growth from retail media and connected TV.
Google has released it 'ads safety' report which states how the company worked to prevent malicious use of the platform for ads. The report revealed that Google blocked 5.2 billion 'bad ads'. The ads ...
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