For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...
Adobe Inc. is building on the launch of its first set of artificial intelligence agents with a new set of agentic offerings aimed squarely at marketers in the business-to-business industry. The new ...
Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. "Leads are cheap. Loyalty isn't." That controversial but ...
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