AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform ...

The two other new MCP servers will help companies manage their Google Cloud environments. The first allows AI agents to perform tasks such as provisioning Google Compute Engine instances. The second ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a ...