The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place. Continuous brand refreshes maintain relevance and enhance the ...

The purpose of the Web Standards is to identify and define the standards, guidelines, processes, and best practices associated with the design, development, hosting, maintenance, and stewardship of ...

A strong digital presence starts with a unified visual identity. This page provides the official University of Wyoming branding resources you need to ensure your website reflects our institutional ...

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, "advertisers can share their font and ...

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and ...

Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo. Google Ads is rolling out mandatory brand guidelines. It ...