“Proactiveness can take various forms, from recognizing problems and scheduling home service visits to advanced methods like remote issue diagnosis and dispatching the right technician with the right ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Taking a thoughtful, customer-centric approach to reengaging clients without pressure is key to restoring trust and developing lasting relationships.

Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective strategies in both B2B and B2C settings.

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

When leaders think of how to improve their customer's experience, they often associate this practice with retail or technology services that are digital-first, transactional businesses. While the need ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Discover how a service-oriented approach and attention to detail can drive long-term success in real estate and other industries. Adopting a customer-centric approach is essential for cultivating ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals organized.

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

I am the CEO of NovelVox, an AI-enabled contact center solution provider. I help organizations deliver impeccable customer experience. The idea of being loyal to a brand seems counterintuitive. After ...