B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...

Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated ...

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...

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Data visualization is a process in data analytics where visual representation communicates the data and insights to facilitate good data-driven decisions. Basically, data visualization is ...

How to control the data funnel: Follow these 3 best practices Your email has been sent As of 2022, 2.5 quintillion bytes of new data is being created worldwide each day. While some of this data will ...

Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their campaigns produce can be a challenge. Today, a ...