The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ...

Abstract art is often seen as the opposite of realism, but in truth it forms the foundation of all strong realistic artwork.

When you can connect ideas, see beyond the obvious, and imagine hypothetical scenarios, you're using a skill known as abstract thinking. Also known as abstract reasoning, it involves the ability to ...

In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Asking “why” and conjuring up possible answers is an important thinking process. It gives rise to some of the most beautiful states of mind, such as curiosity and imagination. These psychological ...

Asking “why” and conjuring up possible answers is an important thinking process. It gives rise to some of the most beautiful states of mind, such as curiosity and imagination. These psychological ...

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...