It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...

PPC news this week focused on creative tool updates and the people shaping how we use them. Google Ads brought Nano Banana Pro into its creative workflow, giving advertisers sharper, more flexible ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...