My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider. When I was a kid, my favorite mysteries were the Sherlock Holmes novels by ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry. It’s hard to believe it’s only been a year since ChatGPT ...

The Africa Report: PPC has a target to boost foreign revenue outside of South Africa by 40% by 2017. How will you achieve this? All these markets are new. It has been a steep learning [curve]. Pepe ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...