Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across ...

LONDON, March 3 (Reuters) - ITV , Britain's biggest commercial free-to-air broadcaster, said it was seeing a marked improvement in advertising revenue, when reporting bigger than expected cost cuts ...

Broadcasting giant ITV has said it will delay some programmes into the new year to save costs as it warned over a hit to advertising from uncertainty before the upcoming Budget. The group behind I’m A ...

ITV, one of the U.K.’s leading broadcasters, has selected Yospace, a global provider of Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV'S advertising sales have been savaged as firms hold off on marketing campaigns due to the uncertainty created by the long run-up to Rachel Reeves' second Budget, The Mail on Sunday understands.

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

Channel 4, ITV and Sky, in collaboration with Comcast Advertising, are set to launch an advertising marketplace delivering seamless access to an on-demand and streaming inventory of premium content.

Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV ...

Commercial broadcaster ITV aims to move away from its reliance upon traditional advertising breaks as its aims to boost its online ad sales. Fru Hazlitt, director of commercial and online operations, ...