Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger ...

When Cici Osias ’23 opened Courses@Brown on Aug. 16, she was confused and worried. She found that she hadn’t been registered for any of the courses in her primary cart, despite the fact that some of ...

With orderbook DEXs the order-matching process still mirrors those of popular CeFi/TradFi matching systems. In DeFi, we want everything decentralized, secure, efficient, and transparent. In essence, a ...