While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.
Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...
Discover how Freudian motivation theory impacts investor behavior, drawing on unconscious desires and motives for informed financial decisions.
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