Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Zara has become the latest fast-fashion retailer to use AI to help create new images of real models in different outfits, ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Why are people buying clothes they can't wear? Explore digital fashion, virtual clothing NFTs, and the rapid growth of metaverse fashion.

A Vinted seller has gone viral for getting her brown bear from Ikea to strike a series of poses while modelling her unwanted ...

It goes without saying that each of the winners at the 2025 Fashion Awards is truly deserving, but there was one ...

Susannah Hooker slowly weaves her way through groups of girls chatting on the carpet of the Birmingham NEC. She scans the crowd as she walks, carefully checking every face, as if searching for someone ...

When Gabriela Hearst debuted her new spring 2022 collection during New York Fashion Week in September, her inclusive presentation stood out. For starters, Hearst collaborated with two Navajo weavers, ...