Netflix often touts is personalized recommendations as one feature that differentiates the streaming service from traditional media. But one of the subtle tools it uses to deliver suggestions — ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

Netflix acquires Ready Player Me to expand gaming strategy, bringing avatar creation tech and team into its platform.

At first, print service providers (PSPs) — including mailing companies and direct mailers — might wonder what they have in common with Netflix. Although the service started out as a direct mail ...

If you’ve got a Netflix account, you know the company tries real hard to personalize pretty much everything. But a recent Twitter thread by the writer Stacia Brown revealed what felt like racial ...

Netflix is about to get a whole lot more personalized for those who share an account with family members or roommates. I'm PCMag's managing editor for consumer electronics, overseeing an experienced ...

Remember the last time you got an email that started with ‘Hey {First_Name}' and immediately felt like deleting it? That visceral reaction isn't just about poor execution - it signals a fundamental ...