Netflix often touts is personalized recommendations as one feature that differentiates the streaming service from traditional media. But one of the subtle tools it uses to deliver suggestions — ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. I’ve been a Netflix customer since the early 2000s, and have often been impressed with the service’s ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More On a recent Sunday morning, my 6-year-old son turned on the TV, launched ...

At first, print service providers (PSPs) — including mailing companies and direct mailers — might wonder what they have in common with Netflix. Although the service started out as a direct mail ...

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental ...

If you’ve got a Netflix account, you know the company tries real hard to personalize pretty much everything. But a recent Twitter thread by the writer Stacia Brown revealed what felt like racial ...

Netflix is about to get a whole lot more personalized for those who share an account with family members or roommates. I'm PCMag's managing editor for consumer electronics, overseeing an experienced ...