Basis Technologies Senior Vice President Grace Briscoe can tell marketers a lot about the process to activate political ads in connected TV (CTV). The digital approval process can be lengthy because ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

NEW YORK and BOCA RATON, Fla., Jan. 07, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad ...

We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding all expectations for adoption. But to be clear, the buzz was about ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

The KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard insights, publishers in Kubient’s premium CTV inventory ...

Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...