We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

Publishers are learning to love influencer marketing as a way to grow broader advertising and sponsorship deals. “An advertiser might come with a traditional sponsorship package, and to complement ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at ...

PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers to build a fully functional ad server ...

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display ad spend in ...

The Mary Meeker 2015 Internet Trends report shows that while 20% of the time we spend on media is within a mobile environment, only 4% of the US's advertising spend is allocated to mobile. South ...

The rise of programmatic buying of media and automation of processes is perhaps the most important consequence of the increasingly wide reliance by the advertising industry on the use of software and ...