Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic “waterfall.” The company has announced the release of “Exchange Monetization,” a new ...

According to a new report from ClickZ, authored by Rory Edwards, publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in ...

In the early days of programmatic, full automation of media buying was considered the backbone of the channel. In other words, simplicity induced enormous initial growth: the highest bidder in an open ...

New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 "The Deals API sync capability ...

NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...

NEW YORK, Oct. 3, 2024 /PRNewswire/ -- The continued quest for premium inventory and brand-safe environments in the programmatic ecosystem led to +47% growth YoY in the Premium Programmatic market, ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...

"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...