The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...

In his continuing regular series, programmatic expert Paul Gubbins looks at what a programmatic sales team looks like in the ad tech environment of 2017. Having been involved in helping companies to ...

Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

Video is a powerful medium for building brand awareness and developing consumer relationships. But to be most effective, video advertising requires more than just inspirational creative. Dave Reed To ...

Let’s face it: for all its noise, the programmatic engine is stuck in first gear. With its detailed data on individual customer interactions, this engine has the power to unlock a long-awaited ...

Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter. Each year Germany ...