Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...

Pricing, the most important concept in marketing, was covered in this column last week. The next two Ps are promotion and place. Product is the fourth P, and without a product you have nothing to ...

Promotion defines the way you communicate to your target market of prospects and customers. It also educates your target market about what you are selling. Promotion uses persuasion through ...

“Buy our beer and we’ll donate $1 to charity.” The ultimate “doing well by doing good.” Many large beer brands see the marketing advantage of asking consumers to buy their product in return for the ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...