When it comes to R&D spending in the social and behavioral sciences, public universities dominate, according to the latest ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Research suggests that elite athletes are tactically creative and have psychological profiles similar to those of fighter pilots. Want to help employees up their game? Try these 3 science-based hacks ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

For years, government policymakers encouraged workers to increase their investments in tax-free retirement savings. But they were baffled by how many workers were leaving “free money” on the table by ...

Today the design of things that involve human interaction, such as programs, product delivery, and services, is more art than science. Here is how it typically works: We use our creativity to ...