Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.
Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
International segmentation has long been an important research topic in international marketing (for a review, see Steenkamp & ter Hofstede 2002). There are two kinds of segmentation bases: countries ...
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