Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

Back in the day, Sprite was among the first nationwide brands to really embrace hip-hop. I’m not talking about a “rap” jingle, as so many other brands tried (we’re still trying to get rid of that ...

As the commercial features graffiti artists, GloRilla is seen on stage, while Latto takes to a recording studio, Rakim teaches in a classroom and Nas sits on a stoop while drinking Sprite. The ...

Since 1986, Sprite has fostered a time-honored tradition of partnering with hip-hop’s hottest artists in its commercials, and GloRilla has now been passed the mic. Celebrating hip-hop’s 50th ...

Sprite, a brand that has championed hip-hop culture for more than 35 years, will celebrate the groundbreaking genre’s 50th anniversary this summer with a buzzworthy TV spot starring a crew of living ...

Sprite has launched a campaign to honor the 50th anniversary of hip-hop music that includes a limited-time flavor. The campaign includes an ad with Latto, GloRilla, Nas and Rakim performing a remix of ...

While many Hip-Hop heads continue to debate who’s the rap game’s GOAT with names like Biggie, Drake and Jay-Z being tossed around, many triple OG’s would place Hip-Hop icon Rakim Allah at the top of ...

As part of the groundbreaking global music program, Sprite Limelight, the brand is bridging the gap between Hip Hop’s golden age and the new school with the exciting collaboration of rising ...

Latto brings the old-school to 2023 for Sprite’s Hip-Hop 50 campaign. In collaboration with the soft drink company, the “Lottery” rhymer has remade 1992 Eric B. & Rakim classic “Don’t Sweat the ...