Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

May 14 (Reuters) - Varsity Spirit, its current and former private equity owners and others have agreed to pay $82.5 million to resolve a class-action lawsuit accusing the cheerleading events promoter ...

Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

"Really?" he repeated as the trio before him struggled momentarily to hold steady a fourth member high above their heads while providing a one-legged base. "Come on, girls! It's a simple lift." For ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Vancouver’s cheerleading team, Blackout, has brought home B.C.’s very first trophy from the Cheerleading World Championships. We ...