Roblox is one of the most popular gaming platforms today, with millions of players exploring and creating new worlds daily. While the game is free, many players consider upgrading their experience ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Roblox is planning to introduce premium games to its platform, alongside revenue sharing of up to 70% for developers. Announced at the 10th annual Roblox Developers Conference in San Francisco, CEO ...

Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

If you’ve never put time into something like Roblox, don’t be mad. It’s a game that has hundreds of millions of players, but it’s also one that has been the source of much controversy over the years, ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox has outperformed expectations by charting three consecutive quarters of positive adj EBITDA through FQ4'24, despite the mixed FY2025 guidance. Much of the outperformance is naturally attributed ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.