Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
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Lego's smart play system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...
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