Uber utilizes a massive scale of 9.4 million drivers and 200 million users to create a compounding network effect that drives ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

The most-read stories of the year weren't about single campaigns or companies, but about authority, purpose, and what comes ...

Meta posted $51.24 billion in ad revenue in Q3 2025. That’s up 26% from 2024. Amazon’s online ad business grew 24% in the ...

The era of Machiavellian marketing has reached its limit. It is time to close this year out with intention and rebuild the ...

Citizen-led advocacy groups are showing up to push back against projects they don't want in their communities.

Added sugars are difficult to quickly spot because many companies use clever marketing to distract consumers, said Nicole ...

GMAT/GRE is optional, but preferred. A limited number of scholarships are available and preference will be given to students who submit their GMAT/GRE scores. Learn more by clicking Application ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

“By 2026, the experience economy will be replaced by the participation economy. The era of brands talking at consumers will ...