The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Easing inflation, GST tweaks and stable commodity costs are lifting sentiment, but questions remain over the durability of ...

India’s startup ecosystem raised nearly $11 billion in 2025, but investors wrote far fewer checks and grew more selective ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...