New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

Tesla is betting on winning autonomy as a specialist, while Nvidia is positioning itself as an arms dealer, selling tools to ...

As AI becomes a foundational layer of customer engagement and resets the rules of marketing, NRF is applying the same ...

Discover nine essential ways AI helps financial advisors enhance client services, optimize portfolios, assess risks, and streamline operations effectively.

The second key factor is radical personalisation. Moving beyond basic patient segmentation, true personalisation means ...

Discover how Canadian businesses are combining paid search, social media engagement, and quality content for stronger results ...

UPrinting reports 25% of business owners lost clients to AI tools, raising concerns over authenticity. Many seek balance, leveraging AI for marketing and support while maintaining a personal touch.

It doesn’t get any bigger — or bulkier — than Costco, the multinational warehouse giant that continues to outperform despite inflation spikes, tariff uncertainty, and changing consumer spending habits ...

An income-first strategy using dividend stocks helps retirees avoid panic selling during market downturns. Procter & Gamble has increased its dividend for 69 consecutive years, making it a reliable ...