ADWEEK on MSN

EDO Found Liable for Contract Breach as Jury Awards iSpot $18.3M in Damages

A jury on Thursday found that TV measurement firm EDO - which was co-founded by actor Ed Norton - liable for breaching its ...

Edward Norton-Backed Ad Tech Firm EDO Found Liable For Contract Breach; Jury Awards Rival ISpot $18.3M For Improperly Obtained Data

EDO, an ad tech firm co-founded by actor and filmmaker Edward Norton, has been found liable for theft and breach of contract ...

Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
Variety

Paramount Taps iSpot Technology to Measure Consumer Response to Ads

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

How Investors Are Reacting To Roku (ROKU) Analyst Upgrades And Deeper Nielsen, iSpot Ad Partnerships

In recent days, Roku has attracted renewed attention as multiple analysts upgraded or reaffirmed positive ratings and the company deepened advertising measurement partnerships with Nielsen and iSpot ...