Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced that ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of how audiences ...
This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...
On January 05, 2026, Comcast Corporation (NASDAQ: CMCSA; $28.13; Market Cap: $102.5 billion) and Versant Media Group, Inc.
Disney has promoted Jimmy Zasowski to president of platform distribution for Disney Entertainment and ESPN.
Disney's ESPN and FOXA's FOX One collaboration on an OTT service bundle, together with Amazon and FOXA's FOX One ...
“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...
Disney exec Jimmy Zasowski has been promoted to president of platform distribution for the Disney Entertainment and ESPN ...
Versant Media Group, Inc.’s IPO signals weak appetite for linear TV and impacts Warner Bros. Discovery, Inc.'s valuation.
The Rams vs. Panthers game kicks off at 4:30 p.m. ET/1:30 p.m. PT this Saturday, Jan. 10, 2026. The game between the Rams and ...
This Monday marks 50 years since television was officially launched in South Africa – on 5 January 1976, a lifetime ago.
After navigating carriage battles with Charter, DirecTV and YouTube TV over the past three years, Disney has promoted ...