Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

India’s programmatic and ad-tech ecosystem is undergoing one of its most testing recalibrations in recent memory. In the span of six months, the market has absorbed two shocks that strike at the core ...

Macros (protein, carbs, and fat) are primary nutrients our bodies need in large amounts. Counting macros is a popular way to monitor your intake, track your nutrition, and ensure you’re getting the ...

The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring much-needed clarity and consistency to a fast-growing — and often fragmented — ...