Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

After a tough 2025, signs of recovery are emerging—but not for everyone. Here are the key forces reshaping the market. Visitors interact with a large-scale digital installation called No Me Olvides by ...

This week, a Frank Frazetta masterpiece is landing on the block at Heritage Auctions. Titled Conan the Berserker and created for the cover of the 1967 paperback edition of Conan the Conqueror, it ...

Editor's Note: APYs listed in this article are up-to-date as of the time of publication. They may fluctuate (up or down) as the Fed rate changes. CNBC Select will update as changes are made public.

Even Wall Street takes days off. The regular schedule for the New York Stock Exchange and Nasdaq is Monday through Friday from 9:30 a.m. to 4 p.m. Eastern time with weekends off. There are also ...

Are we in an AI bubble? The health of the U.S. stock market on any given day depends on a number of variables, but the New York Times reports that lately, it almost entirely hinges on the success of ...

The S&P 500 is only days away from making history. And it could be a good indicator of what's to come. The U.S. economy has proven remarkably resilient despite unprecedented tariffs, and Wall Street ...

Tech giant Apple is proof of how far high-quality products and strong brand loyalty can go. It first became the world's most valuable company on Aug. 9, 2011, 15 days before Steve Jobs resigned as CEO ...