In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

When marketers learn to work alongside agentic AI, they can unlock new potential and discover where AI can enhance their work ...

In 2026, boards won’t ask if you use AI — they’ll ask if you truly understand, control, and can explain how it’s steering the ...

Marketers of 2026 will be part data scientists, part storytellers, part editors and part cultural listeners, says Al ...

Imagine planning your dream beach vacation, having your flights booked, itinerary ready, and bags packed, only to be told you ...

In association with Arctic Wolf Cybersecurity is at a turning point. Technological evolution and more sophisticated tactics ...

BloggersIdeas evolves from India’s affiliate blog to an AI automation And growth agency led by Jitendra Vaswani.

Jitendra Vaswani's BloggersIdeas transforms from affiliate blog to AI marketing automation agency with 110-300% client growth ...

Continuing our series looking at the year ahead, key industry thinkers give TVBEurope their predictions for media delivery, ...

At a time when patients demand greater transparency and control over their health journey, patient engagement is no longer a ...