The chips could make some cooling systems “not necessary” for data centers, Nvidia's CEO said. That could hurt demand for a major component of the facilities.

Vera Rubin, autonomous driving, and all the latest software updates for PC gamers.

Nvidia's biggest gaming reveal at CES 2026 was DLSS 4.5, an update for RTX GPUs that can boost frames rendered by six times via multi-frame generation and sharpen images with an upgraded Transformer AI model.

Let’s delve into details regarding each of the assessed factors, but prior to that, for a quick background: With a $4.6 Tril market cap, NVIDIA offers graphics, computing, and networking solutions for gaming, visualization, data centers, and automotive sectors worldwide, alongside a strategic partnership with Kroger Co.

Here are the highlights from the world's largest technology trade show happening in Las Vegas, including a new Nvidia chip architecture.

Nvidia’s Jensen Huang is one of the tech industry’s longest-serving chief executives, leading the chipmaker since cofounding it in 1993. Now he’s the recipient of a long-standing technology award: the IEEE Medal of Honor, established by a predecessor of the Institute of Electrical and Electronics Engineers in 1917.

Nvidia is gearing up to release its newest Vera Rubin superchip, designed to drastically boost AI efficiency. The chip, currently in production, is slated for launch in the latter half of 2026, the company announced at the CES tech conference in Las Vegas on January 5.

All four of the fresh Pulsar-enabled IPS monitors come in at 27″ with 1440p resolution and up to 360 Hz refresh rates. But Nvidia says the integrated G-Sync Pulsar technology means each display has the “effective motion clarity of a theoretical 1,000 Hz monitor.”

Just like last year, NVIDIA has used some of its time on the CES stage to introduce an upgraded version of its real-time image-upscaling technology.