From a compulsive liar who became a folk hero to a luxury launch that advertised rocks instead of cars, these campaigns now seem almost unbelievable. Yet each one captured a specific anxiety or ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

You can get your clientId from our Dashboard and set it in the .env file var: TW_CLIENT_ID. Please, make sure to add the app's bundleId in the Allowed Bundle IDs list ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Substack, the historically anti-advertising newsletter platform, has announced it will pilot an advertising programme following its latest funding round. Substack was founded with the goal of ...

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands.

New York Gov. Kathy Hochul on Thursday signed what her administration called the nation’s first AI bills designed to both protect consumers and increase transparency in the film industry. The New York ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...