The harder part is making all of this buyable. “Programmatic is easy for agency groups,” Crawford says. “Non-programmatic ...

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

January 7, 2026 - The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...