Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic “waterfall.” The company has announced the release of “Exchange Monetization,” a new ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...

NEW YORK, Oct. 3, 2024 /PRNewswire/ -- The continued quest for premium inventory and brand-safe environments in the programmatic ecosystem led to +47% growth YoY in the Premium Programmatic market, ...

NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...

The “private exchange” panel at the Programmatic Insider Summit got off on pretty fundamental note: defining what a private exchange actually is. Remarkably, it means somewhat different things to the ...