The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), ...

In his continuing regular series, programmatic expert Paul Gubbins looks at what a programmatic sales team looks like in the ad tech environment of 2017. Having been involved in helping companies to ...

Video is a powerful medium for building brand awareness and developing consumer relationships. But to be most effective, video advertising requires more than just inspirational creative. Dave Reed To ...

Let’s face it: for all its noise, the programmatic engine is stuck in first gear. With its detailed data on individual customer interactions, this engine has the power to unlock a long-awaited ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header ...