The partnership will see the BFG appear across TV, billboards, social media, PR, in-store tannoys, streaming platforms and digital out of home advertising. Sainsbury’s has once again captured the ...
Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited its customers with Roald Dahl’s BFG, who previously featured in the 2024 ...
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