Radio’s power as an ad medium is undeniable. But what makes a message truly move a listener isn’t just creativity; it’s psychology. Now, a marketer and behavioral science author is unpacking the ...

Billy Barr has braved the fourth season deep in the Rocky Mountains for more than 50 years, amassing tons of climate data.

In this video I show you how I make magic ink using simple kitchen ingredients. I mix baking soda and water to write a hidden ...

Scientists in China have performed an experiment first proposed by Albert Einstein almost a century ago when he sought to ...

NOTE: I say and write 10mL dextrose, but i mean 10g. There is clearly a bag of solid dextrose there. I have no idea how I messed that up! Today we are going to be playing with the redox indicator ...

Lava is supposed to be red—that’s volcanoes 101. But at Indonesia’s Kawah Ijen, the Earth decides to break the rules. Instead ...

FORT WAYNE, Ind. (WANE) — As kids get off school for the holiday season, Science Central gives them a reason to learn outside of the classroom. Outside of STEAM Winter break camps which are structured ...

We’ve been counting the ways in City & Shore magazine for 25 years – why stop now? 1. Dog beaches South Florida proves the ...

At sunrise in the Pacific, a fighter jet rolled to the end of the flight line as crew chiefs swarmed in final checks. Everything pointed to “ready.” Then a small crack was spotted — a hole that needed ...

Democrats dominated from New Jersey and New York City to Virginia and California in last month’s elections. This immediately raised hopes among Democrats that they are primed for a blue wave in the ...

For years, scientists have kept a close eye on the animals around the Chernobyl Nuclear Power Plant in the hopes of learning from the one-of-a-kind accidental radiation exposure experiment currently ...

Uranus and Neptune may not be the icy worlds we’ve long imagined. A new Swiss-led study uses innovative hybrid modeling to reveal that these planets could just as easily be dominated by rock as by ...