For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...
ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...
ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...
The future of solar module design will be heavier, not lighter. With hail and extreme weather events increasing, module manufacturers are expected to shift toward thicker glass to improve impact ...
HOUSTON—Positioned in a clean room at Thales Alenia Space in Turin, Italy, NASA’s Habitation and Logistics Outpost (HALO) is set to undergo the installation and testing of valves and hatches, leak ...
Leapting will soon deploy a PV module-mounting robot at a project in Australia. It says the automatic installation speed of the AI-driven machine can reach one panel per minute, delivering an ...
MILWAUKEE – August 16, 2023 – Johnson Controls, a global leader for smart, healthy and sustainable buildings, today announces the launch of Simplex Foundation Series fire detection systems for small ...
The CA01 'super module' has been installed at unit 2 of the Lianjiang nuclear power plant in China's Guangdong province, the Shanghai Nuclear Engineering Research and Design Institute announced. It is ...