The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Many creators focus on more mainstream platforms like Instagram or YouTube when it comes to monetizing; by doing this, they are missing out on the many under-the-radar opportunities for making money ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the ...