To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...

Trinity Mirror is experimenting with a third-way of monetising its content by running ad formats which proactively encourage audiences to interact with brands’ messaging before reading articles, as it ...