In the heart of Dothan, Alabama, there exists a sprawling wonderland where bargain hunters and curiosity seekers converge in a ritual as timeless as commerce itself.

In my earlier days, as a vice-president of business development, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. But the last client I picked up at my ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...