When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

The Pop-Tarts Bowl postgame was full of shenanigans and sacrifices. All the attention immediately went to the Pop-Tarts mascots following BYU’s 25-21 win over Georgia Tech on Saturday, with the brand ...

The Pop-Tarts Bowl is warming up more than its famous jumbo-sized toaster. It's ESPN's most-watched non-College Football Playoff bowl game so far this postseason, according to ESPN PR, which reported ...

The Pop-Tarts Bowl remains undefeated. In what turned out to be 3.5 hours of must-watch football and mascot chaos, the 2025 Pop-Tarts Bowl ended with No. 13 BYU — which defeated No. 22 Georgia Tech 25 ...

While the BYU Cougars were disappointed to be left out of the College Football Playoff, they were at least able to have a lot of fun in a thrilling 25-21 win over Georgia Tech in what was maybe the ...

The Pop-Tarts Bowl has quickly become an iconic part of the college football bowl calendar, despite the fact that it has only existed in its current form since 2023. The game is perhaps best known for ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? This weekend, both questions will be answered during ABC and Pop-Tarts' 2025 Pop-Tarts Bowl. As Saturday's game time nears, we're getting some very ...