This lawsuit raises questions about liability during joint marketing campaigns, and whether consumers are bound to ESPN and ...

Michigan Senate candidate Chedrick Greene faces a state investigation after complaints over his use of a fire station and ...

Miller Lite says 60% of American adults admit that they cancel plans at least once per month. The beer brand wants to entice ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

Chick-fil-A's anniversary campaign gives the chicken chain the opportunity to attract more customers to its restaurants.

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Sayed Elhoushy does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Thinking about how to get your brand noticed? Public relations campaigns are a big deal, and seeing what others have done can really spark some ideas. We’re going to look at some public relations ...