Money is pouring into 2026 races more than a year early, with Texas, Georgia, and California leading a surge in political advertisements.

Q3 2025 earnings: 11% revenue growth, strong CTV/DTV wins, AI-driven margins and 2026 EPS outlook. See more analysis here.

ChatGPT and Claude are two of the biggest AI chatbots around. But which is best when it comes to handling emails?

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Late last year, Pacira hosted an event at the Color Factory interactive art museum in New York City aimed at educating ...

The CMO’s role is not to chase every new technology, but to design organizations capable of learning faster and executing ...

PU Prime’s launch of its global “Champion in You” campaign in partnership with the Argentine Football Association (AFA) ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.