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Cracker Barrel warned during the company's earnings call on Tuesday that its turnaround is moving at a slower pace than hoped after the company was mired in controversy over the summer after an ...

Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

Cracker Barrel has announced it will suspend its plans to remodel its restaurants after an angry backlash to its rebranding efforts also prompted the company to ditch a recently unveiled new logo. “We ...

After facing extreme backlash from the public and President Donald Trump about a change to its logo, restaurant chain Cracker Barrel announced it would also suspend remodels of its locations. The ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Cracker Barrel made headlines this month after briefly ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...