The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...

There was an error while loading. Please reload this page. This project demonstrates how to build a K-Means clustering algorithm from scratch to segment mall ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Use this framework to mitigate the risks. by Ryan Hamilton and Annie Wilson In response to the intense pressure to grow, many companies seek new kinds of customers. A broader customer base seems as if ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Abstract: Customer segmentation is a vital strategy for businesses seeking to enhance their marketing efforts and optimize resource allocation. This research focuses on segmenting customers using the ...

Today at Adobe's annual digital innovation conference Summit 2024 in Las Vegas, the company is unveiling Project Slide Wow, a generative AI-driven tool designed to streamline the creation of ...